One of the first things we notice about someone is their style of dress. We make judgements about their personality, their state of mind, their confidence. And perceptions aren't just important, they may be everything. Seems simple enough.
I enjoy wearing suits. I believe my clients like it when they see me in one. My wife tells me I'm handsome in a suit. Prospective clients expect to see their lawyer-to-be in one. I've got a closet full of them. So for goodness sake . . . wear a suit.
Each time I meet with a client (except maybe weekends) or tussle with a prosecutor I like wearing a suit. When a client first meets me I want to make clear I'm a pro. In my business pros wear a suit. Nobody was ever impressed with a flip-flopper. Perception can be the difference between signing a new client or losing a sale.
So the rule is wear a suit. You just never know when perception will be everything. Appearances matter and first impressions last, especially in the life and work of a criminal defense attorney.
Saturday, January 28, 2012
Rule #22: "Wear a Suit"
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Stephen Gustitis
at
5:18 PM
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Sunday, January 22, 2012
Rule #13: "Never Give Up, Never Surrender"
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Stephen Gustitis
at
11:35 AM
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Tuesday, January 17, 2012
Rule #11: Deny, Delay, & Defend
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Stephen Gustitis
at
9:25 AM
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Sunday, January 15, 2012
The Victim of an Illegal Police Detention
Posted by
Stephen Gustitis
at
4:25 PM
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Labels: individual rights, police/prosecutors
Thursday, January 12, 2012
Rule #29: Think First, Talk Second.
I learned this one the hard way . . . clients hanging on my every word; their future at stake. Jurors, as well . . . watching to discern my true intentions. Am I a liar selling shoes or a truth teller with a righteous cause? Opposing counsel listens intently for signs of weakness, an admission, or a mistake which might give them the advantage.
Mostly, I'm talking on the run, thinking on my feet, responding to the most recent volley from an opponent. Which words do I choose? Which tone of voice . . . quick words or slow? How do I utter them with sincerity, compassion, indignation? What is needed at that precise moment to achieve my purpose? Well, I've got to think about it first.
Law school teaches you none of this. Only the trenches helped train me to think about each word and its effect in the moment just before release. Only the trenches taught me to practice my delivery in my mind . . . just before the hearer hears. The hard way, my mistakes, taught me the way.
I train my people to think like this. It's difficult, it's unnatural, they don't like to do it. But it's necessary. I train my people to think about their words before they make a sound. It can be the difference between making a sale, or losing a client. The difference between maintaining credibility or losing it, or promising too much.
It's necessary . . . it's Gustitis' Rule #29. Think before you speak. You'll never regret it.
Posted by
Stephen Gustitis
at
6:19 PM
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Wednesday, January 11, 2012
Gustitis' Rules
Posted by
Stephen Gustitis
at
3:55 PM
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Monday, October 10, 2011
Often Times It's All About the Energy
Posted by
Stephen Gustitis
at
12:13 PM
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Labels: the persuasive case



