Anything worth doing is worth doing well. In fact, in everything we do there's potential to make it not just better, but BIG. In this way every endeavor can be made into something great. Folks in every profession make the mistake of being content with overwhelming mediocrity.
I train my people to think BIG. If something isn't going well there's a greater potential to be reached with a little extra effort. Even when things are looking good the most exceptional people will see where improvements can be made. That's the mindset I want my people to possess.
Notice the Rule doesn't teach one to necessarily think big, but to LEARN to think BIG. Thinking BIG is a process, a mindset, a lifestyle. But it doesn't come naturally. It takes work because there is risk in thinking BIG. Risk of failure. And yes, the risk of being successful, which can be scarier still. In running a criminal defense law firm, like any business, learning to think BIG brings rewards. Better service to the client, more rewarding financial gain, and a happier team.
If it's worth doing, it's worth doing BIG. Learn to mine your potential. Learn to think BIG.